Web positioning for novice photographers: practical start guide
Working the web positioning for photographers is not easy in view of the countless queries you receive.
In this article I will give you some guidelines to start doing SEO for photographers on your website so that you are sure that you know what you are doing and with a minimum guarantee that your web page will position itself in a reasonably acceptable position soon.
Web positioning for photographers: where do I start?
1 The first thing you will ALWAYS do is take paper and pencil. You can not seriously work your Web positioning without a place to point your ideas and shape them.
2 The second thing you will do is write in the fewest possible words: who you are, what you do, how you do it and where you do it. That is, you have to answer the questions: who, what, how and where. I’ll put a couple of examples: a) Pedro Martinez, wedding reports, romantic, in Mendoza. B) Teresa Gil, photography of architecture and interiors, (if there is no “how” you leave blank, Barcelona.
3 The third thing that you will do is to make a list as wide as possible of all the things that you do in your work, all the types of products and services that you offer with all its variants and you are going to order this list in order of your preference. That is, at the top of the list you can find the products or services that you would like to position with more preference.
Web Positioning: What Your Competition Does
We have to see what your competition does and that means you have to look for it as if you needed your services and would like to hire them, without cheating by putting your name, but by doing searches on Google.
CLARIFICATION: All browsers show us, first and foremost, the data we have stored in our disk cache and in our browsing history. It is assumed that if we do a specific search in the usual way and always end up entering the same sites, it is because we really care about those sites.
Browsers that are very kind, want to facilitate the task so much that if we do a search we already did in the past and gave us results in which we entered (it is assumed that because we were interested in those sites), when we repeat that search they cheat and They do not perform the search … not completely, but they will offer us mainly results of searches that have been useful to us, in which we have clicked to enter.
To avoid this we ask you to open an incognito window or private browsing. These windows do not save search data or access the history so that the search is done from scratch and in full equality with a newly installed computer, with no search preferences or anything.
This ensures that the results are real. You have explained how it is done in this same article below.
To do these searches you will have to do the following:
1 Take paper and pencil to take notes …. yes, get it out of the drawer, I’ve seen how you kept it
2 Write down every search you make, the exact words you write, and the first 10 results of each search
3 Check each of your competitors how you have written the title of your website and how you have written the “meta description” ( see YOAST SEO )
4 Make a list of the keywords your competitors are using for their titles and for their meta descriptions
When making this list it is normal that your competitors mostly coincide in a group of keywords and then there will be others in which each one will go by free. Order these keywords in a list by placing next to each one the number of times you have found it in your competitors and order the list of most repeated to least repeated.
Well, as you see you are working your web positioning and it does not seem so difficult right?
But why study the competition? (Remember, why and not why )
Firstly because your best positioned competition is already doing something that works and you have to know what you are doing. Secondly because in this way you will be able to know if you are really doing it as well as you thought or you can really improve your work and get ahead of them easily. Thirdly because it gives you valuable ideas that could take months to get you. Fourthly because you can get to discover SEO competitors that you had no news and that also has a value.
As you can see you can not pretend to work your Web position without studying your competition because, in a way, working your web positioning is like a background race in which you have to see your competitors to know that you are running more than them and you are Advancing.
Web positioning: basic elements for the web
To do SEO for quality photographers we need some basic elements that will help you at the beginning of the positioning. To understand what we are going to do, I will explain what Google does with your Web.
When Google goes through your website and reads it , since it can not see it , it classifies it according to the type of content first, second according to the type of relevance of the content and third according to the relevance of your web with respect to the others Of that type of content. How you do this is a secret of Google.
What compels you is to explain to Google what content your website has, to show you that content is relevant in that type of subject, and to convince you that you are a leader in that type of content. And how can you do all that? Patience, in that we are.
First: explain what your web is going on
That explanation is found by Google in these sites fundamentally:
1 In the title of your website
2 In your web URL
3 In the meta description of your home
4 On the ALT tab of your home’s photos
5 In the text written in your home
All 5 sites must have a match: your main keyword must be present. No 8 nor 7 nor 25 keywords, only only and nothing else the main keyword.
So what content should appear in these 5 sections?
1 Title of the web : a brief description that contains all the keywords that basically define what you do, where you do it, how you do it and who does it: Spontaneous wedding photography in Zaragoza – Pedro Martínez. Or if you prefer Pedro Martínez Spontaneous wedding photographer in Zaragoza.
2 URL: it depends on your purchased domain of course, but if you have to buy one to start from scratch I would look for one that was short and have your name and what you do: PedroMartinezFotógrafo.com or BodasPedroMartinez.com something like that would be worth it.
3 Meta description: It’s like the title but with more detail and more prose, without exaggerating: Natural Wedding Photography in Zaragoza by Pedro Martínez. Hire your Wedding Photography Report with us and live an unforgettable day. As you see this description has many keywords but with common sense and explaining something.
4 ALT Tag: in this case would put the same text as the title of the web
5 Text written in the home: you should repeat a few times the title of the web as part of a sentence. You should also use other variations of keywords as done in the meta description.
With this job you are telling Google that you do one thing: you are a photographer. You also tell him where you do it which helps you in the local seo expert gold coast. Also you tell the name of who does it because it will be relevant to your personal brand. In addition you add a feature to your work to differentiate it from others.
What if in the home you say that you are a wedding photographer, baptism, pregnancy, communions, etc? That tides to Google. If your case is something like that, you do many types of photos, at home you will only say that you are a photographer and your locality. Then, inside the website, in the pages of each of the differentiated services, you will do the job of positioning that specific specialty.
The only thing that you could do in is to add a small basic list of specialties in the meta description and in the text of the home, but not in the title nor in the URL. Anyway, if you do well the positioning work of each of the specialties you will not need this.
Long Tail SEO for Architecture Photography
I am not a specialist on this subject but I will imagine that I am. As I said the first thing would be the main keyword , let’s say Architecture photographer. ”
The other keywords that will help us in the Long Tail SEO strategy could be: architectural photography, architectural photography, building photographs, interior photography, decoration photography, interior design, etc.
As I say I am not a specialist in this subject, surely the specialists will see that you can draw many more ideas and words to position the web.
The idea is the same, a big main keyword and other smaller ones around helping to position the web.
Web SEO with Long Tail SEO: what you have to do
What you have to do now is to sort and expand that list of keywords.
A good idea would be to indicate which is already using your competition and study the result that is giving them, see if you can improve that result with better quality work.
The order of the keywords I would make it more important or relevant to less importance, so that you focus on positioning first some others.
Which keywords are the most relevant?
As they should be more important the ones that have more searches and less competition, also the ones related to your clear main subject and especially those that are not using your competition if they have a reasonable amount of searches per month.
If you work your web as I explained and you are publishing articles in your blog with this dynamic, in less than three months you should notice a great improvement.